2021 Predictions from a Multi-Family General Contractor

Though it might sound strange with the year 2020 being such a turbulent time period for just about every industry, in general, the multi-family housing market has been highly supportive and resilient with the pandemic hardships. This is a result of the fast-thinking actions and innovation implemented by general contractors and developers to keep it afloat. This, in addition to the record low mortgage rates, has kept the buyer demand going strong. The only real concern is the lack of housing available to buy right now due to some new construction being pushed to later finish dates.

If there is one area that got hit the hardest within the housing market, it was multi-family setups. The immediate drop was caused by the loss of about 25 million jobs from February to April, causing renters to decide whether to get roommates or downsize due to lack of income. Overall, Class C properties that have downscaled apartments have been troubled since 2020, whereas the single-family housing designs did very well and most of it is a direct cause of uncertain times and efforts to stay socially distant.

2021 Design Alterations

With the nature of housing always changing, there may be a race to future-proof multi-family designs to withstand demand alterations without needing to uproot the entire layout over and over again. To do this, owners may strive to embrace a more flexible, modularity approach, such as developing interior movable walls. Doing this would save time and money in re-structuring to keep up with modern expectations and still provide a safe, comfortable space for the residents. In summary, it is a great way to respond to changes and adjust faster.

Striving for Amenity Attraction

Not every community includes pools, public spaces, or shared assets like laundry rooms. However, investing in such can be the way for multi-family homes to surface a competitive edge and retain tenants. Property owners might begin investing in attractive features that can reduce the cost for tenants overall to address the demographic shifts.

Leveraging Technology

This would not be a complete prediction article without the undeniable reality that technology is going to be leveraged. Again, with the amenities and attraction features, adding in new advanced technologies to modernize multi-family homes can give it that competitive advantage well into the future. And with virtual reality growing, it is likely you will see more virtual tours available within these units to give people the ability to house hunt without the hassle of leaving their current home, making the process a more seamless transaction.

2021 Rebound

2021 is creeping up fast and there is a good chance that in this upcoming year, many families are going to continue to stay put due to the uncertainty of the economy. They may also decide to wait until the dust settles with the pent-up demand for new construction before tapping into new housing themselves.

On a brighter note, leveraging technology and hosting virtual tours could very well be the asset to help the multi-family market to gain momentum.

About FaverGray:
When we started FaverGray, we had the vision to build better than ever before. Since day one, we have been committed to serving our clients and building a legacy as the leading general contractor in our core markets.

We are proud to say that 90% of our volume is with repeat clients. That only goes to show that we develop and maintain strong relationships with our various architect teams, engineers, and subcontractors across the board.

Since 2005, FaverGray has completed more than 100 projects on time and within budget, across 15 states for multi-family, student housing, and senior living communities.

FaverGray’s mission is to deliver success by offering creative solutions, providing a fully integrated team from concept to completion, and exceeding client expectations.

Start building your success with FaverGray. Contact us today to discuss your unique project.

Paige Rosenberger
Director of Marketing
O: (904) 208-2023
M: (904) 568-2098



James a. Gray

Gray co-founded FaverGray in 2005 and has more than 45 years of experience in design and construction management in the residential, commercial and industrial market sectors. As CEO, Gray is responsible for leading the development of FaverGray’s short and long term strategy, creating and implementing FaverGray’s vision and mission, maintaining awareness of the competitive market landscape, evaluating expansion opportunities and industry developments, maintaining social awareness and responsibility within FaverGray’s market sectors, assessing and managing corporate risks and management of banking and surety relationships.